Everybody hates advertising the other 364 days of the year, but when Super Bowl Sunday comes around, it’s a different story. Companies spend millions of dollars for 30 seconds of precious airtime, so their Super Bowl ads tend to be lavish spectacles themselves. Need not worry as it’s 2017 and books provide an enjoyable option to bet on these ads.
The most popular way to bet on Super Bowl commercials is to pick which ad will have the highest rating, as determined by The USA Today and its annual Ad Meter panel.
Here’s a partial list of ads and odds during Super Bowl XLVI:
Audi 17-2
Bud Light 3-1
Budweiser 3-1
Doritos 6-1
M&M’s 9-2
Pepsi 13-2
Coca-Cola 13-2
Volkswagen 17-2
Cars, beer and junk food – the things that make the world go ‘round. Doritos ended up with the highest rating that year for Man’s Best Friend, an otherwise forgettable commercial that featured a dog. As did the co-winning Doritos ad from Super Bowl XLV, which tied with another dog-themed advertisement from Bud Light (all monies returned in the event of a push).
Many companies like to release their Super Bowl ads online before the Big Game to generate extra buzz, so you’ll be able to do some research on this Super Bowl prop. Expect to see a lot of dogs.