Everybody hates advertising the other 364 days of the year, but when Super Bowl Sunday comes around, it’s a different story.
Companies spend millions of dollars for 30 seconds of precious airtime, so their Super Bowl ads tend to be lavish spectacles themselves. The sportsbooks provide an enjoyable option to bet on these ads.
[ Bet Now on SB 53 Commercials Props – BOVADA | BETONLINE ]
For Super Bowl 53, Super Bowl commercials betting focused mainly on which ads will appear first during the broadcast. There is also a whopping 96 set as the over-under on ads during Super Bowl 53 between the Rams and Patriots.
*Update: Super Bowl 53 went OVER 96 commercials
Check out the list from Bovada and check in before kickoff for any changes or additions.
Super Bowl Commercials Betting Props: Bovada
How many commercials will run during the Super Bowl?
Over 96 -120
Under 96 -120
*CBS Broadcast Only. From Kickoff to Game’s End for all props.
Which commercial will appear first?
Turkish Airlines -500
WeatherTech +300
Which commercial will appear first?
Expensify -180
Turbo Tax (Intuit) +140
Which commercial will appear first?
Avocados From Mexico -120
Planters (Kraft Heinz) -120
Which commercial will appear first?
Doritos -145
Pringles +105
Which commercial will appear first?
Bubly -120
Pepsi -120
Which commercial will appear first?
Audi -200
Kia +150
Which commercial will appear first?
Hyundai -400
Mercedes-Benz +250
Which commercial will appear first?
Budweiser +175
Bud Light +190
Stella Artois +400
Michelob Ultra +400
Bon & Viv SpikedSeltzer +400
Which commercial will appear first?
Coke or variants -170
Pepsi or variants +130
Past Super Bowl Commercials Betting Odds
In years past, the most popular way to bet on Super Bowl commercials is to pick which ad will have the highest rating, as determined by The USA Today and its annual Ad Meter panel.
Partial list of ads and odds during Super Bowl XLVI:
Audi 17/2
Bud Light 3/1
Budweiser 3/1
Doritos 6/1
M&M’s 9/2
Pepsi 13/2
Coca-Cola 13/2
Volkswagen 17/2
Cars, beer and junk food – the things that make the world go ‘round. Doritos ended up with the highest rating that year for Man’s Best Friend, an otherwise forgettable commercial that featured a dog. As did the co-winning Doritos ad from Super Bowl XLV, which tied with another dog-themed advertisement from Bud Light (all monies returned in the event of a push).
Many companies like to release their Super Bowl ads online before the Big Game to generate extra buzz, so you’ll be able to do some research on this Super Bowl prop. Expect to see a lot of dogs.